Tuesday, July 23, 2013

Singapore Bus Study Reveals Hidden Social Networks

Understanding how "familiar strangers" interact could help scientists stem the spread of disease and learn how a sense of community evolves in a neighborhood


inside a bus in Singapore

Image: Flickr/William Christiansen

You can find them everywhere in your own neighborhood?the older gentleman who sweeps the sidewalk in the mornings, the couple that?s always walking a pair of golden retrievers, the grumpy cashier at the supermarket. Chances are you?ve never had a conversation with most of these strangers, but you?ve made assumptions about who they are and what they?re like, to the point where you feel like you kind of know them.?

Although scientists have long suspected that our passive interactions with these sorts of ?familiar strangers? may be more important than we realize, such encounters have gone largely unstudied. ?Usually when people study social networks, they mostly use questionnaires and interviews to analyze connections between family, friends or coworkers, but it?s very difficult to ask questions about people they don?t really know,? says Juliette Stehl?, a physicist affiliated with the Research Center for Economics and Statistics in Paris. ?In fact it?s quite a black hole in the study of contacts.?

Now an analysis of the structure of social networks among strangers on the bus, from researchers at the Future Cities Laboratory in Singapore, is filling that void. The study, first released on Arxiv.org and now accepted for publication in the Proceedings of the National Academy of Sciences, parses a huge amount of data from public transit users in Singapore, including 20 million bus trips from 2.9 million passengers over the course of five days. It?s the largest network analysis of daily encounters that has ever been performed, and it reveals that interactions between strangers are not as random as some scientists had assumed.?

Familiar strangers were first studied in 1972, when psychologist Stanley Milgram tested public transit users in the Bronx to see whether they could recognize other passengers in photos. This and other early analyses of encounters between strangers looked mostly at small populations that don?t necessarily reflect on society as a whole. Modern technology is making such assessments larger and more quantitative.

The new study examined these interactions from a birds-eye view. Using anonymized data from transportation ?smart cards??which track when and where each rider gets on and off the bus?the researchers could see which passengers took the same bus at the same time, how long they were on the bus together, and how frequently they wound up on the same bus. They couldn?t determine whether two passengers saw each other or interacted, however.

The data revealed that when two people had recurring encounters, the encounters tended to happen at the same time each day. Repeated encounters were more likely to happen in the morning, and were more likely to occur between people who kept regular schedules. Pairs of individuals who repeatedly crossed paths met each other 2.5 times per week, on average. The findings are somewhat intuitive, but it?s the first time these interactions have been quantified empirically and across an entire city.

Kay Axhausen, a transport planner with the Federal Institute of Technology in Zurich and one of the authors on the new study, says that what he found most surprising was that the networks stretched across the whole Singapore metropolitan area. ?In the end, every Singaporian on the bus is linked to every other Singaporian on the bus,? Axhausen observes. ?Clearly they can?t know all each other personally, but when you construct the networks for each person, all over these networks link up.?

The results could have implications for predicting the spread of disease through urban areas. ?[T]he microorganisms that can spread from person to person and cause disease don't care whether we, their hosts, know each other or not,? Marcel Salath?, a biologist at Penn State University who was not involved in the new study, wrote in an email to Scientific American. Although we tend to think of diseases as spreading through friendship and family ties, he says, it?s important to consider all the routes of transmission, including through networks of strangers. ?If you know the structure of these networks, you can much better understand and predict how an epidemic is going to unfold, and who should be given priority with respect to intervention strategies.?

Source: http://rss.sciam.com/~r/sciam/basic-science/~3/RqHhNgAUPqY/article.cfm

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